In the period of October - November 2009 Child Well-Being Fund Ukraine
conducted the informational campaign "The pain from strapping has passed. But it remains between us"
in Kiev city. This campaign was directed to parents who use physical punishments as a method of child upbringing. According to the results of the research made by Child Well-Being Fund in July 2009 near one third of respondents in Ukraine believe that physical punishment of children is not only acceptably but necessary. The idea of the campaign is to inform parents that physical punishment is a physical abuse. It is almost always accompanied with verbal offence and mental trauma and it makes huge harm to physical and mental health of a child.