The
"Bad touch"campaign was conducted in Bulgaria by Social Activities and Practices Institute between November and December 2011. During the press conference that launched the campaign and took place on November 22nd 2011 in Sofia there were presented the results of the research on sexual abuse and prevention of sexual abuse, as well as on support for the victims and their parents.
On the same day the campaign was also presented in the municipality of Shoumen and the broadcasting of the TV and radio spots started on the media that have coverage in the whole country.