SEE IT. HEAR IT. SAY IT.

SEE IT. HEAR IT. SAY IT.
SEE IT. HEAR IT. SAY IT.
With the alarming frequency the Polish media inform us about the cases when the children were roughly beaten by their parents. According to our research 80 % of parents admit that they hit their children and up to 5 % say that they have beaten them in such a way that it caused an injury. Sometimes the scenario is even more dramatic and as a result of the physical violence it comes to the child’s death. When the tragedy becomes already a fact, it often turns out that many people knew that the child was excessively reprimanded, nevertheless nobody took any emergency measures. Since children are fully dependent on their parents, they feel completely helpless when experiencing violent behaviors from their side. Therefore, in many cases their safety depends on the reaction of the other adults.

Considering domestic violence towards children as calling for the immediate reaction we decided to confront Polish society with this problem. Since the main barrier we have recognized is the lack of social sensitivity to this question, the campaign is aimed at triggering public response and at the same time engaging everyone personally in the child abuse prevention. The campaign targets mainly adults as these who can become an involuntary witnesses of a situation when child is a subject to force and therefore should be encouraged to react. To make the campaign more proactive the message emphasizes the significance of taking actions even if there is only a suspicion that a child is harmed, because only then the suitable institutions are able to step into the action.

The main slogan of the campaign is built around three phrases standing for the basic reactions which, though still too rare among adults, should be always immediately undertaken in case of violence towards children:
SEE IT, although my wounds and bruises are sometimes hard to notice.
HEAR IT, although my cry is sometimes inaudible.
SAY IT, even if it is difficult for you. I wouldn’t manage without your help.

 

More information is available on the webpage www.zobacz-uslysz-powiedz.pl  



Submitted by admin on Mon, 2007-04-16 08:42.
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