Bad Tradition Campaign ("The violence cannot be justified by tradition") was launched on May 30, 2013 during a special meeting held in partnership with the Moldovan Government by which it was declared a national campaign in June. A roll-up with campaign's name and message was installed in front of the Government building, and there was the possibility to get involved by hanging blue ribbons on the large tree outside, as a gesture of solidarity for fighting against child abuse. During the entire month of June, similar actions were organized in all districts of the country. The poster was displayed in various newspapers, as well as distributed during all activities held in June, e.g. the Children's Day organized by the Moldovan Government. Online banners were placed on various websites along with the promotion of the campaign through social networks: Facebook, Twitter and Youtube.