The International Organization for Migration (
IOM) presented the
"Buy Responsibly" Campaign in Vienna on Friday, 15th October, to coincide with EU Anti-Trafficking Day proceedings. By urging consumers to change their behaviour and find out "What's behind the things we buy", the "Buy Responsibly" Campaign draws public attention to the vital role consumers can play in combating human trafficking.This campaign addresses a gap in global counter-trafficking efforts which have until now, mainly focused on prevention and post-rescue assistance in source countries with little work being done to tackle the equally critical demand side, fuelled by consumer purchases.