Social campaign against emotional abuse in Ukraine

One of the most common type of child abuse experts consider the psychological (emotional) abuse. And professionals single out verbal abuse separately as a permanent source of trauma for children. How often parents lower child's self-esteem simply by words "stupid", "goof", "botcher". After some time such words undermine sole of a child, he or she starts to think about herself or himself "I'm bad", "I'm not smart", "Nobody can't like me"...
During March-September 2013 Child Well-Being Fund Ukraine conducts the campaign "Words hurt for life" under patronage of the Ministry of Social Policy of Ukraine. Earlier the campaign was conducted by Nobody's Children Foundation http://fdn.pl/o-kampanii-0 in Poland.
The campaign "Words hurt for life" is directed on child emotional abuse prevention and responsible parenting popularization.
In the frame of the campaign it is planned:
• to conduct trainings for specialists working in the sphere of family abuse prevention;
• to conduct international supervision by the expert from Nobody's Children Foundation for Ukrainian professionals;
• distribution of campaign posters and leaflets developed by Publicis Poland;
• adaptation of radio-spot of the campaign;
• to conduct educational meetings for parents on the issues of child emotional abuse prevention;
• running of Internet resource centre concerning emotional violence and its consequences.
19 government and public organizations from different regions of Ukraine joined the campaign.

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