See it, Hear it, Say it awarded

See it, Hear it, Say it campaign was conducted in Poland between January and February 2007. It was created on pro bono basis by advertising agency DDB Warszawa for the Nobody's Children Foundation.
The campaign was based on media messages - press, online, and outdoor advertising - and launching a special website, www.zobacz-uslysz-powiedz.pl.

In April 2008, the campaign was internationally appreciated, with third prize for the Panda poster in the category of Socially Responsible Communication, by International Advertising Association.

Other prizes include second (silver) award at the advertising festival of the Advertising Creators Club (in the print category) and a special award in the 2006 Golden Eagle Festival - in the social advertising category.

According to the research done by the ARC Rynek i Opinia Insitute in Warsaw, the campaign proved to be visible and attractive for the Polish society. In the research, a representative sample of adults living 10 biggest Polish cities was questioned about 32 social campaigns, conducted in Poland in the recent years.
See it, Hear it, Say it campaign's visibility placed it on the ninth position.




Submitted by admin on Wed, 2008-10-15 15:02.