"Words Hurt for a Lifetime" campaign was launched on the 12th of December, 2013. A press conference and an opening event were organized at Europa Square in Vilnius. During the event children were blowing up the balloons with bad words written on them, releasing them and receiving balloons with nice words in return. During the campaign big posters were exhibited in Vilnius and other cities of Lithuania at bus stops and around. The campaign leaflets and magnets "101 ways to praise your child" were distributed among parents who could find more information on the websites: www.vaikystebesmurto.lt and www.pozityvitevyste.lt.