Bad touch campaign in Lithuania

The campaign "Bad touch" was held in Lithuania between November 17th 2011 and January 22nd 2012. Children Support Center organized a press conference in a major Baltic News Agency ‘Baltic News Service". The participants of the press conference were opinion leaders: Ombudsperson for Children's Rights of the Republic of Lithuania Ms Edita Ziobiene, Deputy Minister of Labour and Social Affairs Mr Dalius Bitaitis, Deputy Minister of Justice Mr Tomas Vaitkevicius, adolescent psychiatrist Mr Linas Slušnys, and Director of the Children Support Center Ms Aušra Kurienė.

The message about this campaign was spread in national and regional media: Lithuanian National Radio ( in Russian language), in the leading papers of Lithuania:Lietuvos rytas, Lietuvos žinios, and "niche paper" on health affairs Lietuvos Sveikata, in the leading portals,, , regional portals as , in small magazines as GerasTV. The important partner was which is a centralized system of the social ads in the internet. The banners were shown 2-9 million times and about 100 websites joined the system: from the biggest news portals to the personal websites or blogs.

Submitted by admin on Thu, 2012-02-09 11:51.