The campaign was launched on July 9, 2013 with Day of Open Doors in the Community Support Centre in Sophia. It brought together parents, leading NGOs in the field of social services and the media. The launch of the campaign was covered in several news agencies. The following workshops took place: "No Slap" - for future and young parents, "Positive Parenthood- for parents and teenagers, and "Together as parents, although separate as a couple - is it possible to achieve this" - for separated parents. The campaign images were displayed at city center of Sofia and posters were distributed to pediatric hospitals and cabinets. The specialists from the Social Activities and Practices Institute organized outdoors information days and introduced city citizens to their services. Also, parents could have a free consultation on the phone with Community Support Centre and a group of parents of children from 0 to 6 years took part in the training "No Slap. How to raise your child with love and respect".