"S
tulbenis - Words Hurt for a Lifetime" campaign's launch event took place on the 30th of September 2013 at the shopping mall "Riga Plaza", where a press conference was held with participation of the Minister of Welfare Ms.Ilze Vinkele, head of the children's rights inspectorate Ms. Laila Rieksta-Riekstina and a representative of Dardedze's partner crisis centre in Talsi. For this event a "wall of bad words" was created, and during the launching event the people passing by were invited to write a positive word and cover the bad word on a wall with the positive word they could call a child instead of a "moron"
.