Childhood without Violence

Visibility of the campaign

Between the 25^th of November and 16^th of December Vitosha Research Center from Sofia carried out a research aimed at assessing the effectiveness of the media campaign “Childhood without Violence”. The results from an omnibus survey among the Bulgarian population proved that the campaign has reached a broad circle of people.

Valuation of the campaign.

This report presents the results of a survey carried out on Latvian inhabitants in January 2007 by market and public opinion research centre SKDS. It shows the survey data concerning both awareness and valuation of the campaign "Childhood without violence". The respondents were asked to characterize what mass media information or events have they noticed and how they valuate the necessity of the campaign. The complete data is presented in the document below.