Bottles wrapped in monsters and nightmares

Dreadful creatures and people in black clothes represent children’s fears, anxiety and loss.


Printed on the paper that is used to wrap the bottles with alcohol and containing basic information about FAS (Fetal Alcohol Syndrome) have been made to convince pregnant mothers to avoid having even a small drink.

The campaign #dzieciniechcąfas (children do not want FAS) was launched by EY Foundaton, run by EY Company. The pictures were prepared by children, who tried to illustrate everyday fears of kids suffering from FAS. Wrapping paper is being used in the alcohol sections in the “Piotr I Paweł” stores in Poland. The Campaign serves to raise awareness about International FAS Day (9th September) and promote complete abstinence during pregnancy.

Link to a video spot

Submitted by admin on Thu, 2016-12-01 15:36.